Customers of Pimax’s vast field-of-view (FOV) PC VR headsets have all the time relied upon third-party shops like Steam for VR content material. Now the corporate is trying to incentivize VR builders to publish their video games on the brand new Pimax Retailer.
Pimax quietly launched its PC VR content material retailer in September 2022, ostensibly in preparation for the yet-to-release “Actuality 12K QLED” headset, and standalones Pimax Cystal and Pimax Portal hybrid.
On the time, the corporate kicked off its retailer by promoting a program that will award its prime 50 indie builders with money incentives, together with a “select your individual” method to income cut up for these prime 50, which might let these builders “decide how a lot you wish to contribute to the shop’s success and what quantity you want in your personal success.”
Following a $30 million Sequence C1 funding spherical introduced earlier this month, the Beijing-based VR headset firm has upped the ante by asserting a 100% developer income cut up of Pimax Retailer content material.
For distinction, Valve takes a 30% income lower from Steam, whereas Meta takes 30% from the Quest Retailer, and 47.5% from content material printed by way of its on-line Horizon Worlds platform.
The corporate additionally introduced it’s earmarked a $100K fund for the stimulation of VR video games, and is freely giving 1,000 Pimax Portal dev kits, a standalone hybrid headset which might convert between a Nintendo Change-style handheld and a 6DOF VR headset.
“We’re a {hardware} producer within the first place, which you would argue Steam and Meta aren’t, so this makes it simpler for us to simply accept a decrease margin, however we additionally wish to promote the entire VR market, as expertise is advancing quick,” stated Pimax’s Carol Yuan. “There must also be extra high-quality VR content material out there. Not solely do we expect that, but in addition many customers on-line suppose that is holding again VR.”
Pimax says its app retailer caters solely to the corporate’s fleet of headsets, ensuring that video games help greater FOV and shows resolutions. The Pimax Retailer additionally bakes in customization settings for {hardware}, successfully changing the corporate’s Pi Software.
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We’ve reached out to Pimax to search out out the length of the income cut up and, offered it has a particular finish level, what its default proportion is. We’ll replace this text when/if the corporate responds.
