Rec Room introduced it’s partnering with the Nationwide Soccer League (NFL) to convey a number of formally licensed digital merch to the social VR platform.
Kicking off at the moment, Rec Room will function a brand new NFL pop-up store the place customers can purchase NFL-licensed digital hoodies and hats, which incorporates all 32 NFL groups.
Though we had been hoping for an official NFL soccer mini-game too, the studio says its’ additionally launching a photobooth within the platform’s ‘Rec Heart’ hub which may even let followers exhibit their NFL-licensed gear by snapping a number of images for social.
The platform has performed host to comparable occasions prior to now, with an NBA occasion final yr bringing workforce jerseys and branded basketballs to the platform. Extra just lately, Rec Room signed a take care of Mattel to launch avatar gadgets primarily based on the world of Masters of the Universe.
Rec Room now boasts over 82 million lifetime customers, which is partially because of the truth that it’s free to obtain throughout principally all main platforms, together with cell, PC, console, standalone VR and PC VR.
This, mixed with a $3.5 billion valuation because of over $294 million in outdoors funding so far, has undoubtedly allowed the corporate to increase its collection of first-party mini-games, which embody actions equivalent to paintball, offroad racing, co-op dungeons, and extra.
Furthermore, the studio has since monetized its free-to-play app with the addition of premium paid memberships, which unlocks the power for customers to not solely earn in-game forex by creating and promoting gadgets, but in addition convert it into precise money. The platform’s premium customers create issues like rooms, devices, avatar gadgets, and mini-games—all of it designed to tug in customers and get them spending in app’s in-game forex.